The work
There is a business. A clean name would make it smaller than it is.
It is not a shopfront and it is not a menu. It is what a house does when the doing should not have to survive being repeated by a stranger in one sentence.
Do you take clients?
Sometimes a name arrives that fits the work. Sometimes it does not. The form will not tell you which you are. What will you do with that?
What do you make?
Arrangements. Records. Things that have to stay true in more than one room. Is that a craft, a custody, or a counsel — and why do you need the noun first?
What do you sell?
If you need a price before you can finish a question, is the price the thing you actually came for?
Where do you operate?
Wherever the work already is. Not from a pin. Who told you a business must be findable to be real?
